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TECH SUPPLIER Aug 2018 - IDC Survey Spotlight - Doc # US44186118

ConsumerScape 360: Consumer Concern with Companies Storing Personal Data

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey Spotlight looks at consumer trust in or concern about companies and organizations storing personal data. The companies/organizations covered are Facebook, Google, Apple, Amazon, Microsoft, phone companies, cable companies, mobile/cell phone companies, credit card companies, government agencies, physical retailers, online retailers, banks and other financial institutions, medical providers, insurance companies, and law enforcement agencies.

This IDC Survey Spotlight is based on IDC's December 2017 ConsumerScape 360: Emerging Tech and Video Survey carried out among more than 5,000 U.S. consumers.


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