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Aug 2018 - Insight - Doc # US44192113

ironSource Private Vendor Watchlist Profile: Connecting Developers with Mobile Ad Networks to Optimize Monetization

By: Petra KacerSenior Group Manager, Investment Research & Program Manager, PVWS, Oren RavivProgram Manager, Emerging Technologies, Israel

Abstract

This IDC Insight analyzes ironSource, a company playing in the mobile advertising market, and reviews the key success factors: market potential, product and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document provides insight into private companies based on IDC's unique watch score system:

  • Market potential: Market growth potential, strength of competition, and current stage of market (early adopters versus late majority)
  • Products and services: Level of differentiation, disruptive capability, and scalability
  • Competitive edge: Competitive landscape and peer assessment
  • Customers: Number of existing customers, quality of existing customer base, geographic reach, and size of addressable market in the next years, given the vendor's current capabilities
  • Corporate strategy: Go-to-market strategy, management pedigree, and financial status (running on venture capital with insignificant revenue versus self-sustaining and not seeking additional rounds of funding)

Coverage

Subscriptions Covered

Private Vendor Watch Service


Companies Covered

IRONSOURCE LTD


Regions Covered

United States


Topics Covered

App stores, Enterprise mobility, Mobile platform, Online advertising


Content


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