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Aug 2018 - Insight - Doc # US44192113

ironSource Private Vendor Watchlist Profile: Connecting Developers with Mobile Ad Networks to Optimize Monetization

By: Petra Kacer, Oren Raviv


This IDC Insight analyzes ironSource, a company playing in the mobile advertising market, and reviews the key success factors: market potential, product and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document provides insight into private companies based on IDC's unique watch score system:

  • Market potential: Market growth potential, strength of competition, and current stage of market (early adopters versus late majority)
  • Products and services: Level of differentiation, disruptive capability, and scalability
  • Competitive edge: Competitive landscape and peer assessment
  • Customers: Number of existing customers, quality of existing customer base, geographic reach, and size of addressable market in the next years, given the vendor's current capabilities
  • Corporate strategy: Go-to-market strategy, management pedigree, and financial status (running on venture capital with insignificant revenue versus self-sustaining and not seeking additional rounds of funding)


Subscriptions Covered

Private Vendor Watch Service

Companies Covered

ironSource Ltd.

Regions Covered

United States

Topics Covered

App stores, Enterprise mobility, Mobile platform, Online advertising


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