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TECH SUPPLIER Aug 2018 - IDC Survey Spotlight - Doc # US44239918

ConsumerScape 360: Consumer Sensitivity to Data Collection

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey Spotlight looks at consumer sensitivity to different types of data collection. Types of data include news you watch/read/listen to, purchasing habits, phone numbers you call/text, religious views, political views, physical location over time, health and medical history, your friends/associates, work history, romantic relationship history, websites you have visited, birth date, social security number, online search history, and content of your emails/texts/conversations.

This IDC Survey Spotlight is based on IDC's ConsumerScape 360: Emerging Tech and Video Survey carried out in December 2017 among more than 5,000 U.S. consumers.


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