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TECH SUPPLIER Sep 2018 - Market Share - Doc # US44240218

Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market

By: Karsten WeideProgram Vice President, Media & Entertainment

Abstract

This IDC study provides worldwide market share data for the digital advertising software market for 2017.

"The ad tech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions, but also for growth."


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