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Oct 2018 - IDC MarketScape - Doc # US44288618

IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms 2018 Vendor Assessment

By: Jordan JewellSenior Research Analyst, Digital Commerce and Enterprise Applications, Frank Della RosaResearch Director, SaaS and Cloud, Mark ThomasonResearch Director

Abstract

This IDC study provides an assessment of the principal SaaS and cloud-enabled B2C digital commerce platforms and discusses what criteria are most important for companies to consider when selecting a system.

"Selecting the right cloud B2C digital commerce platform can be extremely hard; there isn't a one-size-fits-all vendor, and the market is moving extremely fast," says Jordan Jewell, senior research analyst of IDC's Digital Commerce program. "Instead, technology buyers need to envision what they want their commerce operations to look like in 5+ years and design the digital commerce platform backward from there. The right B2C digital commerce software vendor must provide you with a competitive advantage in areas such as agility, personalization, a broader platform approach with CX and/or CMS, decision-making automation, or globalization. The platform must also be architected to support substantial commerce business model changes in the years to come."


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