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Oct 2018 - Market Analysis Perspective - Doc # US44374618

Market Analysis Perspective: Worldwide Digital Advertising 2018

By: Karsten WeideProgram Vice President, Media & Entertainment

On-line Presentation

Abstract

This IDC Market Analysis Perspective provides a comprehensive overview of the current state of the worldwide digital advertising industry and the major trends shaping its future. It analyzes the competitive situation for both publishers and vendors and also explores buyers' needs.

"Digital feeding on traditional advertising, the transition from TV to video, mobile, social, and programmatic advertising — those are the major trends shaping the advertising industry," said Karsten Weide, VP of Media and Entertainment, IDC.


Coverage

Content
  • 28 slides


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