This IDC Survey provides a review of IDC's 2018 Data-as-a-Service Survey. It highlights the potential of the market, information about buyers, spending, barriers to adoption, and levels of success. It provides analysis of the survey responses as well as recommendations.
"Data as a service is a technology offering that is bought across many functions and levels in the enterprise, and the data being exchanged is broad," said Lynne Schneider, research director, Data as a Service. "The findings of IDC's recent survey can pinpoint buyer types and the data domains and categories with the most demand and provide a view into how buyers value the data on offer. This is a really dynamic space with a lot of potential for growth."