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TECH BUYER Oct 2018 - IDC FutureScape - Doc # US44384318

IDC FutureScape: Worldwide Retail 2019 Predictions

By: Leslie HandVice President, IDC Retail Insights, Greg Girard, Andrea SangalliResearch Director, Giulio RaffaeleSenior Research Analyst, Robert EastmanResearch Manager, Victoria Brown, Ivano Ortis, Ornella UrsoResearch Analyst

Abstract

This IDC study explores how different drivers are collectively impacting technology in the retail industry and offers guidance on actions to consider. Retail organizations are hard pressed in the new digital era to respond to a wide range of political, economic, social, cultural, technological, legal, and experiential forces. These forces alongside ever-expanding data assets, increasing market pressures, sweeping regulations, and changes in the global populace and in consumer expectations for experiential retail call for the industry to act in innovative ways that meet rising expectations, improve outcomes, and deliver value.

"The 2019 worldwide retail industry predictions offer a glimpse into the future of the retail industry as it is being transformed in the new digital era," says Leslie Hand, vice president, IDC Retail Insights. "The future belongs to visionary leaders and forward-thinking organizations that are able to break the shackles of legacy systems and accelerate mastering digital-first strategies. The thrivers will be those that champion data-driven, experiential, and personalized approaches to experiential retail business and IT."


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