TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US44476119

IDC Survey Spotlight: Growth in Digital Experience Platform Spending Impacted by COVID-19

By: Jacob GroshekResearch Manager, Digital Experience Management (DXM)

Abstract

This IDC Survey Spotlight provides the results and analysis from a survey of technology influencers within U.S. and Canadian organizations with 100+ employees. The respondents were senior decision makers who have knowledge of and were responsible for their organizations' strategies and plans regarding digital experience management (DXM) software, such as web content management, email marketing, social marketing, digital asset management, ecommerce, personalization/targeting, and other similar DXM solutions.

"The findings reported here indicate that prior to the COVID-19 crisis, nearly all organizations expected to increase spending to improve the digital customer experience through 2020, but that challenges to that growth were on the horizon, specifically perceived budget constraints and a lack of organizational buy-in," stated Jacob Groshek, research manager, Digital Experience Management Software at IDC. "We can expect the COVID-19 crisis to greatly increase buy-in across the board, but it will also negatively impact digital experience spending budgets, particularly at small businesses, which had previously projected the most growth."


Coverage

Subscriptions Covered

Digital Experience Management Software


Regions Covered

North America


Topics Covered

COVID-19, Content management, eCommerce


Content
  • 2 slides


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us