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TECH SUPPLIER Dec 2018 - Market Share - Doc # US44484718

Worldwide Tablet Market Shares, 3Q18: Tablet Shipments Decline 7.5% as Slates and Detachables Continue to Slide

By: Lauren GuenveurSenior Research Analyst, Devices

Abstract

This IDC study provides an analysis of vendor performance in the tablet market for 3Q18.

"The detachable category has deteriorated faster than the slate category in the past two quarters, a trend that does not bode well for the tablet market in general. Crucial releases by Apple and Microsoft, as well as Samsung and Google, were pushed to the last quarter of 2018 as we see strategies shift to focus on vital holiday sales," said Lauren Guenveur, senior research analyst, IDC's Devices and Displays. "What remains to be seen is whether this shift will cannibalize potential slate sales as the holiday season plays a critical role in keeping the category relevant."


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