TECH BUYER Dec 2018 - IDC MarketScape - Doc # US44517118

IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment

By: Mark ThomasonResearch Director, Greg Girard


This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the B2B-focused price optimization application market.

"If your company makes, distributes, or sells a significant number of items, you should consider a price optimization solution," says Mark Thomason, research director for IDC's Digital Business Models and Monetization program. "From our interviews of customers conducted during for this IDC MarketScape on B2B-focused price optimization applications, most customers had a payback of less than 12 months, with some having paybacks of less than 3 months due to the product uncovering large opportunities from underpricing. Today's price optimization applications can simplify pricing complexity and enable salespeople and ecommerce to efficiently sell at the optimal price."



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