This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the B2B-focused price optimization application market.
"If your company makes, distributes, or sells a significant number of items, you should consider a price optimization solution," says Mark Thomason, research director for IDC's Digital Business Models and Monetization program. "From our interviews of customers conducted during for this IDC MarketScape on B2B-focused price optimization applications, most customers had a payback of less than 12 months, with some having paybacks of less than 3 months due to the product uncovering large opportunities from underpricing. Today's price optimization applications can simplify pricing complexity and enable salespeople and ecommerce to efficiently sell at the optimal price."
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