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Dec 2018 - IDC MarketScape - Doc # US44517118

IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment

By: Mark ThomasonResearch Director, Greg GirardProgram Director, Worldwide Retail Intelligent Product Merchandising and Marketing Strategies

Abstract

This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the B2B-focused price optimization application market.

"If your company makes, distributes, or sells a significant number of items, you should consider a price optimization solution," says Mark Thomason, research director for IDC's Digital Business Models and Monetization program. "From our interviews of customers conducted during for this IDC MarketScape on B2B-focused price optimization applications, most customers had a payback of less than 12 months, with some having paybacks of less than 3 months due to the product uncovering large opportunities from underpricing. Today's price optimization applications can simplify pricing complexity and enable salespeople and ecommerce to efficiently sell at the optimal price."


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