Dec 2018 - IDC Survey - Doc # US44519118
Digital Transformation–Ready Consumers' Concerns About the Impacts of New Technologies: 2018 U.S. Consumer DX Survey Results
This IDC Survey provides results and analysis of key findings from IDC's 2018 U.S. Consumer Digital Transformation Survey with a focus on consumer concerns due to technology-driven life transformation. These results compare digital transformation–ready (DX-ready) consumers with overall survey respondents. Consumer concerns addressed in the survey include hacks of personal information and private content such as photos; too much information held by large internet companies and the government; device, home, and personal security; and the emergence of AI and smart robots, job loss due to automation and robots, and others. Results are presented for how both DX-ready and overall respondents rate concerns on a 10-point level of concern scale. The survey was fielded to 6,014 overall respondents (including 1,251 DX-ready consumers) over the age of 18 in January 2018.
"Not surprisingly, digital transformation–ready consumers are less likely to express concern that there is too much technology," says Greg Ireland, research director for IDC's Consumer Digital Transformation program. "However, perhaps due to their higher engagement with technology, these survey respondents seem to be more aware of the risks associated with technology use and evolution as they are more likely to express concerns about hacking of personal information; the rise of AI, automation, and robots; and personal and home security."