This IDC study presents the key areas that are being digitally transformed, as retailers adopt new processes and technologies to underpin organizational change. This study defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.
Leslie Hand, vice president, IDC Retail Insights, reports, "This research was designed to speed retailers' digital transformation planning and development, and IDC data indicates that there is significant pressure on CIOs to digitally transform. More than 60% of retailers reported that the level of pressure on their CIO was a 4 or 5 on a scale of 1–5 in IDC's May 2018 Digital Transformation Executive Sentiment Survey. Furthermore, one of their greatest challenges is creating a strategic road map for digital investments."
IDC Retail Insights: Worldwide Retail Customer Experience and Commerce Strategies , IDC Retail Insights: Worldwide Retail Experiential Operations Strategies , IDC Retail Insights: Worldwide Retail Innovation Strategies , IDC Retail Insights: Worldwide Retail Intelligent Product Merchandising and Marketing Strategies
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