This IDC study provides IDC's top 10 predictions for cloud for 2020 and beyond.

"Digital transformation (DX) drives disruption in how businesses create and deliver value to customers, driven largely by changes in buyer and user behavior. For organizations with the cultural fortitude to capitalize on the trends presented in this IDC FutureScape, the next five years offer incredible opportunities to leverage digital technologies that help scale intimate relationships with customers. Loyalty is always a top priority, but especially in times of economic uncertainty. Impact on customer loyalty, retention, and advocacy must be a key decision criterion for technology buyers," according to Frank Della Rosa, research director for SaaS and Cloud Software at IDC. "These topics are discussed in greater detail within this IDC FutureScape, along with our assessment of their IT and business impact and our recommendations for how to approach these initiatives."



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