TECH SUPPLIER Nov 2019 - IDC Survey Spotlight - Doc # US44643719
What Are the Deciding Factors for Digital Commerce Software Purchases?
This IDC Survey Spotlight examines the factors that cause buyers to select one digital commerce software application over another. The data shown in this study comes from IDC's 2019 SaaSPath Survey, which surveyed 125 organizations specifically on digital commerce software applications. The overall survey was used to identify what is driving organizations' decisions when it comes to selecting and purchasing SaaS applications.