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TECH SUPPLIER Oct 2019 - Market Analysis Perspective - Doc # US44663019

Market Analysis Perspective: Worldwide Collaborative Applications, 2019

By: Wayne KurtzmanResearch Director, Social and Collaboration

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Abstract

This IDC Market Analysis Perspective explores the market leaders in the collaboration functional markets: team collaborative applications, conferencing, enterprise social networks (or enterprise communities), and email. This document also explores the factors that are driving, changing, and influencing this market; the impact of artificial intelligence and machine learning; the increase in integrations to boost productivity; and what vendors and technology buyers need to consider.

The adoption of smart devices has changed customer expectations to one-click to buy or to get service. When customers go to work, their employee expectations are heightened by these consumerized experiences. They now expect to communicate and collaborate with the same ease that they do outside of work with their families, community groups, or NGOs.


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