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TECH BUYER Mar 2019 - IDC PeerScape - Doc # US44787519

IDC PeerScape: Practices for Delivering the Best Guest Experiences in Hospitality

By: Hayley SutherlandSenior Research Analyst, AI Software Platforms, Leslie HandVice President, IDC Retail Insights


This IDC PeerScape explores approaches to digital transformation taken by four CIOs in the hospitality industry. Each of these IT leaders successfully migrated their systems off on-premise/in-house technology to a more secure, agile cloud-based environment that supports the frictionless experience guests now expect. These CIOs also worked to transform their organization's mindset from the industry's traditionally risk-averse strategy of "leaning back" to one that looks to the future of technology and imagines how it can transform the guest experience.

Leslie Hand, VP, IDC Retail Insights reports, "The hospitality industry is transforming at a breakneck pace as new competitors pose threats to business as usual and the customer demands the best experiences available. Technology investments pivot to those that enable both consistency and responsiveness in world-class experiences throughout the discovery, booking, stay, and support phases of their trip."



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