TECH SUPPLIER Dec 2019 - Market Perspective - Doc # US44797119
Your Growing Digital Reflection in the Global DataSphere
This IDC Market Perspective expounds upon the digital reflection, how it is being used, and what companies should consider when leveraging consumer digital reflections. It is estimated that over half of the world's population is connected to the internet, with each connected consumer leaving behind digital footprints as they traverse the digital world around them. At the same time, even people who are not connected to the internet are likely to have information gathered about them. IDC calls this our digital reflection, and our digital reflection is growing.
"Digital reflections aren't necessarily bad, but instead, they simply need to be managed in a way that not only respects the consumer but also brings new levels of insight and convenience to their lives by respecting their privacy," says Dave Reinsel, senior VP, IDC's Global DataSphere.