TECH SUPPLIER Sep 2019 - Market Perspective - Doc # US44801519

Partner Software Development Activity: Partner Panel Findings

By: Paul EdwardsDirector, Software Channels Research


This IDC Market Perspective discusses the partner panel portion of IDC's Software Channel Leadership Council held June 5, 2019, in San Mateo, California. Software development is becoming a key activity for partner differentiation, regardless of partner business model. Partner efforts to produce more and more IP is a result of several factors, but chief among them is to drive greater customer value and relevance. Partners that perform software development activity rely on vendors to provide a few key attributes in their programs, including marketing enablement, marketplace access, field sales engagement, and dedicated partner account managers.

"Software development and partners that perform this activity are a key component in the success of software/SaaS/PaaS vendors in expanding customer value and market share." — Paul Edwards, director, Software Channels and Ecosystems at IDC



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