This IDC Survey examines what smartwatch features U.S. consumers have been using the most and the least, and which features — some recently introduced and some yet to be introduced — appeal to consumers. We conducted this survey among 301 smartwatch owners in the United States in late 2018.
"The results of this survey indicate that consumers spend most of their time looking to their smartwatches for quick, glanceable information," says Ramon T. Llamas, research director for IDC's Wearables program. "Most often, smartwatch owners are checking the time, their notifications, the weather, who is calling them — all bits of information that save the user time from taking out a smartphone to do the same. Other features like different health and fitness functionalities, smart assistant usage, and connected home applications are still finding their way to greater usage.
"Beyond these features, there is a clear interest in having more," continues Llamas. "This ranges from health and fitness to communication and IoT to personal safety. Vendors would do well to constantly test the market for these features, while balancing them against sensor accuracies and overall costs."