By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER Feb 2019 - IDC Survey - Doc # US44803919

Smartwatch Features: What U.S. Consumers Use and Want

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR

On-line Presentation


This IDC Survey examines what smartwatch features U.S. consumers have been using the most and the least, and which features — some recently introduced and some yet to be introduced — appeal to consumers. We conducted this survey among 301 smartwatch owners in the United States in late 2018.

"The results of this survey indicate that consumers spend most of their time looking to their smartwatches for quick, glanceable information," says Ramon T. Llamas, research director for IDC's Wearables program. "Most often, smartwatch owners are checking the time, their notifications, the weather, who is calling them — all bits of information that save the user time from taking out a smartphone to do the same. Other features like different health and fitness functionalities, smart assistant usage, and connected home applications are still finding their way to greater usage.

"Beyond these features, there is a clear interest in having more," continues Llamas. "This ranges from health and fitness to communication and IoT to personal safety. Vendors would do well to constantly test the market for these features, while balancing them against sensor accuracies and overall costs."


Subscriptions Covered


Regions Covered

United States

Topics Covered

Augmented and virtual reality, Wearables

  • 15 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us