By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER Feb 2019 - IDC Survey Spotlight - Doc # US44832419

ConsumerScape 360: Consumer Sentiment Toward Personalization YoY

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey Spotlight helps readers understand how consumers feel about the value of sharing personal data in exchange for personalized experiences. It analyzes consumer sentiment on the following statements:

  • Online ads can be useful when they are tailored to my personal taste.
  • Some emails, websites, and apps are too personalized; I find them creepy.
  • Companies collect too much personal data about me online.
  • I like how some websites and apps are sometimes personalized to fit me.

This IDC Survey Spotlight is based on IDC's December 2018 ConsumerScape 360: Emerging Tech and Video Survey.


Subscriptions Covered

ConsumerScape 360

Regions Covered

United States

Topics Covered

Digital transformation, Online advertising

  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us