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TECH SUPPLIER Feb 2019 - IDC Survey Spotlight - Doc # US44832419

ConsumerScape 360: Consumer Sentiment Toward Personalization YoY

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation

Abstract

This IDC Survey Spotlight helps readers understand how consumers feel about the value of sharing personal data in exchange for personalized experiences. It analyzes consumer sentiment on the following statements:

  • Online ads can be useful when they are tailored to my personal taste.
  • Some emails, websites, and apps are too personalized; I find them creepy.
  • Companies collect too much personal data about me online.
  • I like how some websites and apps are sometimes personalized to fit me.

This IDC Survey Spotlight is based on IDC's December 2018 ConsumerScape 360: Emerging Tech and Video Survey.


Coverage

Subscriptions Covered

ConsumerScape 360


Regions Covered

United States


Topics Covered

Digital transformation, Online advertising


Content
  • 2 slides


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