TECH SUPPLIER Mar 2019 - IDC Survey - Doc # US44903019

U.S. Mobile and Handheld Gamer Survey, 3Q18

By: Lewis WardResearch Director, Gaming and VR/AR

On-line Presentation

Abstract

This IDC Survey summarizes findings from IDC's 2018 U.S. Gamer Survey, as it relates to smartphone, slate tablet, and handheld game console usage; spending patterns; and user demographics. The document provides a fairly in-depth take on mobile gaming as of 3Q18, based on an assessment of four major device and operating system (and digital store) groupings (iOS with App Store, Android with Google Play, Fire OS tablets with Appstore, and Nintendo 3DS/2DS) and two gamer types (hardcore leaning and casual leaning). The total mobile/handheld gamer n value was 3,367.

Some of the metrics assessed across these six device/OS groups and gamer types are device/OS market shares, age, gender, ethnicity, mean 2017 household income, hours of typical weekly gameplay, top 5 genres played, esports- and general gameplay-related video viewing activity, spending penetration rates on games, gaming ARPU, gameplay mode use frequency, and new mobile/handheld gaming device purchase interest level and key associated buying rationales.

"Generally speaking, Android-based gaming advanced relative to iOS gaming last year, and puzzle games remained among the most popular genres overall. While there were far more casual-leaning mobile and handheld gamers in the United States late last year, the hardcore-leaning minority gained relative ground, and it appears there's an important bifurcation underway between these two gamer types that has important long-term ramifications for all market suppliers." — Lewis Ward, IDC's research director of Gaming and VR/AR


Coverage

Subscriptions Covered

Gaming


Companies Covered

Amazon.com Inc., Nintendo Co., Ltd.


Regions Covered

United States


Topics Covered

Android, Handheld gaming devices, Slate tablet, Smartphone, iOS


Content
  • 41 slides


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