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TECH SUPPLIER Mar 2019 - IDC Survey - Doc # US44926319

Marketing and the Future of Work: Findings from the 2019 CMO Advisory Barometer Survey

By: Warren LaneResearch Analyst, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience

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Abstract

This IDC Survey offers insight on the aspects where tech marketing leaders must find ways to ensure that they have the best talent available to match the increasing demands for agility and results. How will marketing leaders move beyond traditional people management models? Findings from IDC's Marketing and the Future of Work Survey highlight distinctive characteristics of their most valuable employee, building the workforce for the future, and understanding six models of futureproofing. What does the future of work look like for marketing?


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