TECH SUPPLIER Mar 2019 - IDC Survey - Doc # US44926519
Digital Disruption: Impact on Traditional Television Viewing Due to OTT Video Consumption
This IDC survey provides results and analysis of key findings of IDC's 2018 ConsumerScape 360 Subscription Services Survey, fielded in October 2018 to 2,000 U.S. consumers over the age of 18. The results presented examine how consumers report their viewing of traditional TV from broadcast or pay TV sources have been impacted over the past year by over-the-top (OTT) video consumption. Results are presented for those consumers expressing a high level of belief that traditional TV viewing has declined over the past year across age, gender, income, households with kids, and number of services subscribed to dimensions.
"Half of consumers that subscribe to at least one OTT video service report a strong level of belief that their traditional TV viewing is down due to increased OTT video consumption," says Greg Ireland, research director of IDC's Multiscreen Video Program. "Age and the number of OTT services a consumer subscribes to are important factors in the degree to which survey respondents report reduced viewing of traditional TV."