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Abstract

This IDC Perspective highlights the commonly understood definition of data literacy, provides metrics from IDC's market research exposing the current level of data literacy (that can be used to benchmark your enterprise), and recommends investment areas for raising data literacy.

"Data literacy is more than only the ability to effectively use latest business intelligence, analytics, or artificial intelligence tools. It is a capability that can and should be developed at the level of an individual and for the enterprise as a whole," said Dan Vesset, group VP, Analytics and Information Management.


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