This IDC Market Glance offers a high-level view of the digital agency services customer landscape. It shows a selection of the participating vendors and lays out key segments of the market.
The digital agency services market contains multiple vendor types with a diverse set of backgrounds. These vendors use a mix of business and IT consulting, technology implementation services, and creative and media-related services to help clients grow their brands, improve their customer experience (CX), connect better to customers, citizens, trading partners, and other stakeholders — and of course to drive up revenue.
Wipro Limited, WPP PLC, TTP plc, Cognizant Technology Solutions Corporation, Atos S.A., Verizon Media LLC, Cambridge Consultants Ltd., iCrossing Inc., RAPP, The Boston Consulting Group, Inc., Wunderman Worldwide LLC, Digitas, NTT, PricewaterhouseCoopers LLP, Continuum Inc., Kin and Carta plc, Hasan & Partners Oy, Accenture plc, McKinsey & Company, R/GA Media Group, Inc., WINNING BRANDS CORPORATION, Smart Design, ICF International, Inc., MRM Worldwide, Isobar, Infosys Limited, VMLY&R, Fahrenheit 212, Deloitte LLP, Globant S.A., LUNAR, Merkle Inc., Geometry Global plc, Essential Design, Mother Group, MIRUM LLC, NOBEL LEARNING COMMUNITIES, INC., IDEO Inc., Capgemini Services SAS, Avanade Inc., Fujitsu Limited, Valtech SE, McCann Worldgroup B.V., Havas S.A., Omnicom Group Inc., Motivate LLC, Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG, Tata Consultancy Services Limited, Ernst & Young Global Limited, Bain & Company, Inc., Aegis Group PLC, Fjordnet Limited, Cambridge Design Partnership LLP, KPMG International, DCA DESIGN INTERNATIONAL LTD, frog design Inc., Jung von Matt Aktiengesellschaft, IBM, Publicis Groupe SA, Interpublic Group of Companies, Inc., Epsilon Data Management LLC, The Ogilvy Group, PROXIMITY PARTNERS L P, BlueFocus Communication Group Co., Ltd., AKQA Inc.