TECH SUPPLIER Apr 2019 - IDC Survey Spotlight - Doc # US45009019

How Much Has the Marketing Operations Staff Function Grown?

By: Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience


This IDC Survey Spotlight provides insight into the dramatic growth of the marketing operations staff within tech companies. Respondents to IDC's Tech Marketing Benchmark Survey reveal that this category has grown 40% since 2014. The need for operational competency has significantly increased with the digital transformation. This Survey Spotlight examines the reasons why.


Subscriptions Covered

CMO Advisory Service

Regions Covered

United States

Topics Covered

Marketing automation, Marketing operations

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