TECH SUPPLIER Apr 2019 - Market Share - Doc # US45010519
Worldwide Smartwatch Market Shares, 2018: Apple Maintains Leadership Position in Volume and Value
This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2018.
"Apple finished 2018 in the same way that it finished 2017 — as the undisputed leader in the worldwide smartwatch market," points out Ramon T. Llamas, research director with IDC's Wearables team. "But the competition has ramped up significantly in just one year's time to put pressure on Apple, with relative newcomers grabbing mindshare and market share. And with more vendors expected to arrive in 2019, coupled with broader selection of devices and new innovations, the smartwatch market is poised for certain growth and stiffer competition in the years ahead."
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