By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER Apr 2019 - Market Perspective - Doc # US45018419

Brother Updates Analysts on Latest B2B Initiatives in a "Fireside Chat"

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions


This IDC Market Perspective discusses the recent half-day analyst meeting that consisted of a review of its FY18 financials as well as its B2B marketing programs and product portfolio. Using an atmosphere reminiscent of last year's "fireside chats" between Brother executives and dealers, Brother offered the analyst community an update on its B2B activities over the past year. The event ended with a panel discussion with two dealers that described their current experiences with Brother.

"Brother's latest marketing efforts show promise in transforming the company's print business from an almost exclusive focus on the home office/SOHO segment to extending its reach into the B2B opportunity. The company continues to build momentum in B2B channel with a growing roster of B2B-oriented hardware, software, and services," says Keith Kmetz, IDC's program vice president for Imaging, Printing, and Document Solutions Research.


Subscriptions Covered

Hardcopy Core Market Analysis

Companies Covered

Brother Industries, Ltd.

Regions Covered

United States

Topics Covered

Multifunction peripherals, Printers


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us