TECH BUYER May 2019 - IDC MarketScape - Doc # US45034619
IDC MarketScape: Worldwide Retail Price Optimization Applications 2019 Vendor Assessment
By:
Greg Girard, Mark Thomason
Research Director
Abstract
This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the retail price optimization application market.
"Price is a cornerstone of successful retailing, a lynchpin for curated merchandise orchestration. Its many stakeholders can hold conflicting objectives. Setting the best price is always complex and data intensive, often error prone, and too frequently suboptimal," said Greg Girard, program director of Worldwide Retail Intelligent Product Merchandising and Marketing Strategies and primary analyst of this research. "At the scale, speed, and complexity of retail today, great pricing decisions and poor ones quickly manifest in polar opposite financial results — revenue, units sold, and margins; supply chain conditions — notably in inventory turns, out of stocks, and aging/surplus stock; and in market position. The accelerating digital transformation of retail enables and demands the pricing acumen and agility enabled by the technologies analyzed in this document."
Coverage
Subscriptions Covered
Digital Business Models and Monetization , IDC Retail Insights: Worldwide Retail Intelligent Product Merchandising and Marketing Strategies
Companies Covered
IBM, Oracle Corporation, Clear Demand, Inc., Periscope By McKinsey, Engage3, Inc., JDA Software Group, Inc., Boomerang Commerce Inc., First Insight Corporation, Revionics, Inc.
Regions Covered
Topics Covered
Analytic applications, Cloud services, Cognitive/artificial intelligence, Customer relationship management applications, Enterprise resource management applications, Technology buyer, eCommerce
Vertical Markets
Content
List of Tables
List of Figures
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