TECH BUYER May 2019 - IDC Perspective - Doc # US45073819

Jumping off: From a Career in Retail to Retail Industry Analyst

By: Jon DukeResearch Vice President, Retail Insights


This IDC Perspective provides an introduction to my experience in the retail industry and how that will shape and influence my research moving forward. It offers a snapshot of the ways in which I can support both retailers and retail technology suppliers with practical insights. Readers should come away with a clear understanding of how my retailer-centric perspective will lead to a deeper understanding of opportunities and challenges in the face of rapid change across the industry.

"Changing course for retailers is difficult," notes Jon Duke, vice president of Research, Retail Insights. "There are real, practical barriers to change and the right technology solutions require partners that understand these inherent challenges in retail."



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