TECH SUPPLIER May 2019 - Taxonomy - Doc # US45085019

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Media and Entertainment

By: Shawn FitzgeraldResearch Director, Digital Transformation Strategies


This IDC study discusses how the digital mission of "ubiquitous content availability" is driven by the disruptive changes in the way people consume media and entertainment content. Viewers now expect to be able to consume content on demand, wherever they are and on the device or platform of their choice. The rise of new streaming platforms and other viewing platforms have increased competition for viewers' eyeballs, requiring content owners to find ways to curate content and provide an immersive multiplatform experience that engages and retains the viewers. This transformative media and entertainment landscape have required companies to restructure their advertising and box office–driven business models by creating new ways to unlock new revenue streams and operate more efficiently through investment and innovation.

According to IDC's Shawn Fitzgerald, research director, Worldwide Digital Transformation Strategies practice, "The 'best in class' media and entertainment companies need to make high-quality content, which engages and retains the viewers, available across as many platforms as possible in an efficient and monetizable way."



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