This IDC Survey reviews data collected in late 2018 in which we polled 301 consumer smartwatch owners on their ownership, satisfaction, and problems with their smartwatch.
"Smartwatch ownership continues to grow at a strong pace in the United States, with many models and experiences coming a long way from their debuts," says Ramon T. Llamas, research director for IDC's Wearables team. "By now, today's smartwatches make the ones even released just two years ago look quaint, and that broadens the appeal for many who have been waiting for a second- or third-generation version to come to market."
"Apple has emerged as the most popular smartwatch brand according to our survey respondents, but not to be overlooked is perennial competitor Samsung and recent upstart Fitbit," adds Llamas. "In addition, we found that many of our respondents own multiple smartwatches, even those that have been discontinued from the market for several years. That places pressure on vendors to provide further evidence for users to upgrade. Satisfaction among smartwatch owners remains high, with more than 80% of the survey participants reporting that they are either somewhat or extremely satisfied. But when asked what their biggest problems were for their smartwatches, most chose either cleanliness or battery life."