This IDC Survey Spotlight reviews data collected in late 2018 in which we polled 301 consumer smartwatch owners on which application categories they thought were important to them.
"Applications raise the value and utility of smartwatches, but not all applications translate well onto a smartwatch," says Ramon T. Llamas, research director with IDC's Wearables program. "It's not the same as on a smartphone, and the most popular smartwatch application categories offer wearers easily glanceable and digestible information instead of longer and deeper experiences. Sandwiched between the two of them are those applications – including task management apps and connected home apps – that allow users to stay on task and in control. The data from this IDC Survey Spotlight should be used to guide the different smartwatch platforms in their quest to develop their application selection."