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TECH SUPPLIER Jun 2019 - Market Perspective - Doc # US45105819

Lexmark Makes Bold Move to Shift the Print Acquisition Model and Launches Cloud Print Infrastructure Offering

By: Robert PalmerResearch Vice President, Imaging, Printing, and Document Solutions

Abstract

This IDC Market Perspective provides details regarding Lexmark's recently announced Cloud Print Infrastructure (CPI) offering. Delivered as a subscription-based, as-a-service solution, Lexmark CPI allows businesses to migrate their entire print infrastructure to the cloud, leveraging a consumption-based pricing model and deployment strategy that can adapt to business needs over time.

"Enterprise organizations are moving away from purchasing printers and MFPs in favor of acquiring print and print-related services," says Robert Palmer, research vice president, IDC's Imaging, Printing, and Document Solutions. "The continued emergence of print infrastructure-as-a-service offerings will open the door for businesses to migrate more fully to outcome-based programs tailored specifically to organizational needs and long-term objectives."


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