TECH SUPPLIER Mar 2020 - Market Perspective - Doc # US45113920
2020 Channels and Alliances Predictions
By: Pam Miller, Margaret AdamAVP, European Services, Channels and Alliances Ecosystems, Paul EdwardsDirector, Software Channels Research, Stuart WilsonResearch Director, European Partnering Ecosystems, Brendan RouseResearch Analyst, Channels and Alliances, Christopher WebberResearch Director, Strategic Alliances, Steve WhiteProgram Vice President, Channels and Alliances, Andreas StorzResearch Analyst
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2019 and beyond. As organizations from all industries look to technology to secure their market positions, their need for technology experts skyrockets. For channel partners and vendors to take advantage of these opportunities, they must be technology experts but also have deep domain expertise in their customers' needs and be digital transformation experts.
"The shift from a linear channel structure to a more interconnected and complex ecosystem will fundamentally disrupt the way the IT industry is structured." — Steve White, program vice president, Channels and Alliances at IDC
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