TECH SUPPLIER Jun 2019 - Taxonomy - Doc # US45119718
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Brand-Oriented Value Chains in the Manufacturing Industry
By: Simon EllisProgram Vice President, Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research, Jeffrey HojloProgram Director, Product Innovation Strategies, Shawn FitzgeraldResearch Director, Digital Transformation Strategies, Aly PinderProgram Director, Service Innovation & Connected Products, Reid PaquinResearch Director, Kevin ProutyGroup Vice President, Energy and Manufacturing Insights, John Santagate
This IDC study describes how brand-oriented value chains (food and beverage, health and beauty, toys, sporting goods, and household) are on a mission to digitally transform to create engaging consumer (and customer) experiences at scale.
Supply Chain Vice President Simon Ellis says, "Companies in these value chains generally understand what is involved in this digital journey, and that begins with a common definition of the mission, strategic priorities, and programs so that individual projects or use cases support the overall objectives."
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