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Abstract

This IDC study describes how brand-oriented value chains (food and beverage, health and beauty, toys, sporting goods, and household) are on a mission to digitally transform to create engaging consumer (and customer) experiences at scale.

Supply Chain Vice President Simon Ellis says, "Companies in these value chains generally understand what is involved in this digital journey, and that begins with a common definition of the mission, strategic priorities, and programs so that individual projects or use cases support the overall objectives."


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