TECH BUYER Jun 2019 - IDC MaturityScape - Doc # US45163919

IDC MaturityScape: B2B Digital Commerce 1.0

By: Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications

Abstract

This IDC study describes IDC's maturity framework for B2B digital commerce and guidance to organizations about where to direct efforts to successfully optimize their B2B digital commerce operations. The IDC MaturityScape includes five stages of B2B digital commerce maturity, from the simplest and unstructured ad hoc stage to the most mature and systemized optimized stage. This study also provides in-depth characteristics of organizations that fall within these maturity stages and provides guidance for IT buyers for how to transcend their current stage to lead in the digital economy.

"While B2B digital commerce is, on average, 5+ years behind B2C, we expect this dearth to soon fade. B2B organizations face a difficult task but also a huge opportunity when it comes to transforming their commerce operations," said Jordan Jewell, research manager, Digital Commerce. "Organizations at the early stages of maturity must focus on becoming digital first and investing in modern, cloud technology. Organizations that are currently at the middle stages must focus on automating and integrating the resources of technology, processes, and people. Organizations at the most mature stages must keep their foot on the pedal because there is no break in sight for digital commerce evolution."

In the past 3 years, IDC has seen a significant uptick in interest in B2B digital commerce as B2B buyers demand better experiences that more closely match those in the consumer world. As B2B organizations look to improve their B2B digital commerce maturity, IDC recommends that they focus on providing improved, friction-free commerce experiences while also supporting the complexities that inherently exist in B2B commerce.


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