This IDC Perspective discusses how ZS helps design and run an analytics sourcing program for commercial operations.
Life science companies can simultaneously expand analytics projects and develop new initiatives by leveraging analytics sourcing as a BPO service. By converting customized projects to a managed-services model, core in-house analytics expertise can be applied to design new initiatives. Insights into important metrics such as medication adherence, hospital medication uptake, prescription-writing activity compared with message optimization and patient ID can be generated using analytics sourcing.
According to Mike Townsend, research director, Life Sciences Commercial Strategies, IDC Health Insights, "Analytics sourcing offers a growing opportunity for life science companies to expand analytics capabilities while preserving in-house resources for new analytics initiatives. As projects are defined and demonstrate potential for positive ROI, they can be moved to managed-services models such as dashboarding using analytics sourcing with trusted partners."