This IDC Market Perspective covers an approach to identify opportunities for your internal data and evolve them to become powerful assets that could be monetized. If your company operates a multitenant "as a service" platform or otherwise collects customer or machine data across a wide assortment of customers, you have a growing data asset that gets more valuable with every new customer.
"Companies that have a multitenant "as a service" platform or otherwise collect machine data across a wide range of customers have a growing data asset that increases in value with every new customer. The hard part is figuring out the value of the data and how they can monetize it." — Mark Thomason, research director, Digital Business Models and Monetization