TECH SUPPLIER Jun 2020 - Market Share - Doc # US45243220

Worldwide Digital Commerce Applications Market Shares, 2019: Headless Commerce Goes Mainstream

By: Jordan JewellResearch Director, Digital Commerce and Enterprise Applications


This IDC study provides updated estimates for the worldwide market for digital commerce applications. This market continues to grow in the double digits, as SaaS, B2B, and headless digital commerce platforms drive demand for new purchases.

"As witnessed by the COVID-19 pandemic, practically every business in every industry needs a strategy for digital commerce. B2C and B2B organizations use these software applications to digitally transform how they merchandise, sell, deliver, and support customers," says Jordan Jewell, research manager, Digital Commerce and Enterprise Applications, IDC. "In 2019 we saw vendors lay the foundation for this future of commerce by offering API-first digital commerce platforms that support sales across an array of channels and can integrate with a larger set of applications."



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