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TECH BUYER Jun 2019 - Tech Buyer Presentation - Doc # US45331419

Thinking About and Prioritizing Your Technology Strategy? How Advanced Segmentation Ensures a Better Fit with Small and Medium-Sized Business Needs

By: Shari LavaResearch Director, SMB

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Abstract

This IDC Tech Buyer Presentation showcases how advanced segmentation ensures a better fit with small and medium-sized business (SMB) needs. The needs of small and medium-sized businesses varies greatly beyond traditional measures of number of employees and annual revenue. There are several key business factors that are better indicators of organizational complexity and therefore technology needs. Understanding these advanced segmentation factors, including technology priorities, industry verticals, and digital transformation attitudes, is the best way for suppliers and buyers to find better solution offerings that meet business objectives.


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