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TECH SUPPLIER Jul 2019 - Market Share - Doc # US45337819

Worldwide Wearables Market Shares, 2018: Apple Leads in Volume and Value

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR


This IDC study examines the market share of the major vendors in the worldwide wearables market in 2018.

"2018 saw the realization of the market transformation that began in the previous years," says Ramon T. Llamas, research director with IDC's Wearables team. "Smartwatch growth continues at a strong pace, ahead of the overall wearables market, thanks to a steadily warming market reception and more devices at multiple price points. Likewise, earworn devices have also grown in popularity, adding functionality beyond audio. At the same time, other products have struggled, most ostensibly wristwear and clip-on devices. But these have not disappeared altogether, pointing to ongoing demand. Take altogether, the 2018 wearables market showed signs of continued evolution and set up more building blocks for future generations of devices."


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Companies Covered

Fitbit Inc., Xiaomi Inc., Apple Inc., Samsung

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