TECH BUYER Jun 2020 - IDC MarketScape - Doc # US45353120

IDC MarketScape: Worldwide Cloud Business Analytics Services 2020 Vendor Assessment

By: Jennifer HamelResearch Manager, Analytics and Intelligent Automation Services

Abstract

This IDC study represents a vendor assessment of the cloud business analytics services market through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the cloud business analytics services market. This IDC MarketScape covers a variety of vendors participating in the cloud business analytics services space. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and to one another and highlights the factors expected to be the most influential for success in the market in both the short term and the long term.

"The universe of business analytics continues to expand as technologies such as artificial intelligence, IoT, AR/VR, and intelligent automation create new opportunities for organizations to harness data insights for better decision making," says Jennifer Hamel, research manager, Analytics and Intelligent Automation Services at IDC. "Successful cloud business analytics services providers will help buyers not only choose the right technology solution for their needs but also address challenges with data, people, and processes along the way to becoming intelligent organizations."


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