TECH BUYER Dec 2019 - IDC MarketScape - Doc # US45353419

IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment


Jordan Jewell, Melissa Webster

This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system.

"Product information has a vital role in digital commerce, across the entire customer journey. Both B2B and B2C customers interact with product data and content in discovery, search, order placement, and even post purchase. PIM applications are an essential tool in sellers' arsenal but selecting the right vendor to partner with is no easy task, as there isn't a one-size-fits-all PIM application," says Jordan Jewell, research manager of IDC's Digital Commerce program. "The right PIM applications should provide organizations with a competitive advantage when selling online and be flexible enough to support different kinds of products and commerce business models in the years to come."



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