TECH BUYER Nov 2019 - IDC MarketScape - Doc # US45353919

IDC MarketScape: Worldwide Enterprise Mobility Management Software for Small and Medium-Sized Businesses 2019–2020 Vendor Assessment

By: Phil HochmuthProgram Vice President, Enterprise Mobility

Abstract

This IDC study represents a vendor assessment of providers offering enterprise mobile mobility management (EMM) software through the IDC MarketScape model, specifically in the context of small and medium-sized business (SMB) deployments. The assessment reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs for EMM software. The evaluation is based on a comprehensive and rigorous framework that assesses each vendor relative to one another, and the framework highlights the key factors that are expected to be the most significant for achieving success in the EMM market for SMBs over the short term and the long term.

"Mobility is now a ubiquitous technology across all industries and market segments, with many small and midsize companies now adopting mobility use cases securing requirements similar to large enterprises," says Phil Hochmuth, program vice president, Enterprise Mobility and Client Endpoint Management, IDC. "However, SMBs have different requirements from enterprises in terms of integrated solution requirements, bundled offering preferences, and channel partner relationships. EMM vendors selling into the SMB market must be aware of these differences and adjust product management and go-to-market strategies accordingly."


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