This IDC study analyzes the U.S. wireless equipment revenue market outlook for mobile network operators (MNOs) from 2020 to 2024. Our analysis discusses key market trends impacting the outlook and examines the critical challenges and competitive dynamics to watch over the next five years.
"Pricing increases, accounting standards, and new device types have driven double-digit wireless equipment revenue growth in recent years, obscuring the slowing frequency at which existing subscribers were upgrading," says Jason Leigh, research manager, Mobility, at IDC. "Though the COVID-19 pandemic is amplifying those upgrade pain points, it also is highlighting the vital importance of connectivity, and combined with emergent 5G devices and the associated use cases, will spur new growth in wireless equipment revenue as the post-pandemic 'new normal' is established."
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