Abstract

This IDC study explores how hospitality, dining, and travel organizations are responding to the drivers of business and offers guidance on actions to consider.

"The hospitality and travel industries have been thrust into a period of cataclysmic change that digital transformation has always had the power to steel against," states Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies at IDC. "Innovation road maps have not changed drastically — still being driven by data and digital — but the time to maturity and incubation periods has shortened as COVID-19 accelerated proof-of-concept periods to deliver immediately. Tenuous profit margins mean that the pressure for technology investments to deliver returns is even greater, and the gap between digital leaders and innovation laggards will become even wider."

Coverage