This IDC study provides IDC's forecast for the U.S. smart home device market for the 2019–2023 forecast period.
"The underlying driving force of the market is services," says Adam Wright, senior research analyst for IDC's Consumer Internet of Things research program. "While device elements such as design and reliability are necessary for success, differentiation and margins lie elsewhere. IoT-enabled consumer products are accelerating the consolidation of value in services while diminishing the margins in the devices themselves. The breadth, depth, uniqueness, and quality of data sets will increasingly determine the value potential of a consumer IoT vendor, and as device margins fall, the role of devices will largely be relegated to vehicles for service delivery."
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