TECH SUPPLIER Aug 2019 - Market Note - Doc # US45419919

Incenting Cisco Partner Transformation While Achieving Current Goals

By: Pam MillerDirector, Infrastructure Channels Research, Steve WhiteProgram Vice President, Channels and Alliances


This IDC Market Note summarizes the key announcements made at the Cisco C-Scape analyst event held during Cisco Live! and Partner Xperience in San Diego, California, from June 11 to 13, 2019. Cisco's SVP, Global Partner Organization, Oliver Tuszik's new strategic initiative is to "perform and transform," perform on current goals while investing in transforming for the future. Cisco is asking partners to transform by adding customer success programs, development capabilities, and line-of-business selling capabilities to their business model. The company has also asked partners to grow their recurring revenue's share of revenue. The company is offering numerous programs outlined in this document to help support partners effort to achieve these goals.

"As the market continues to evolve and customers' expectations of technology solutions continues to reflect their experiences in consumer technology, partners will have to transform to meet these demands." — Pam Miller, director, Infrastructure Channels and Ecosystems



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